TAN VELUNA
Brand Identity Refresh
Project Overview
Tan Veluna is a modern Latina-owned luxury tanning brand rooted in warmth, confidence, and sensual ease. The goal of this brand refresh was to elevate the visual identity and overall brand experience while maintaining approachability and authenticity.
The project focused on refining the brand’s color palette, imagery, and tone to better reflect a sun-kissed, feminine, and premium aesthetic across digital and physical touchpoints. Emphasis was placed on consistency, emotional resonance, and creating a cohesive experience that feels confident, modern, and grounded.
Role: Brand Strategy, Visual Identity, Experience Design
Deliverables: Visual direction, brand refresh, content & imagery direction
Brand Essence
Tan Veluna is a luxury tanning experience designed for the modern woman who is warm, confident, and effortlessly radiant. The brand is rooted in the belief that a tan should feel like a ritual rather than a service, prioritizing intention, comfort, and care throughout the experience.
The visual and emotional tone centers on golden warmth, softness, and natural glow. Every element is designed to celebrate skin in a way that feels elevated and empowering, honoring individual undertones while maintaining a refined, high-end aesthetic.
Guided by Latina elegance and a skin-first philosophy, Tan Veluna blends warmth, artistry, and precision to create an experience that feels modern, feminine, and thoughtfully crafted.
Core values: Warmth · Confidence · Ritual · Refinement
Visual Identity
The visual identity balances warmth and refinement, drawing from sunlit skin, natural textures, and understated elegance to create a cohesive and modern brand system.
