Tan Veluna — Rebrand Case Study

Project Overview

Modern Luxe Bronze Identity for a Tanning Service Brand

Role: Brand Identity Designer

Deliverables: Logo redesign • Refined color palette • Packaging label concept • Social feed visual refresh

Audience: 18–40 beauty clients aligned with a warm, premium, inclusive, and market-forward tanning brand experience.

The Challenge

The original brand identity felt too outdated and visually flat, lacking the modern luxury appeal needed to resonate in today’s tanning and beauty market. The goal was to refresh the identity into something more modern, marketable, warm, and cohesive while keeping a premium feel.

Core values: Warmth · Confidence · Ritual · Refinement

Logo System

Before - After

A modern logo system built for clarity, recognition, and effortless scale.